5 Numbers That Control E-Commerce Growth – CFO Metrics

5 Numbers That Control E-Commerce Growth (66 pages)

A CFO’s Guide to Metrics That Drive Profit, Cash Flow & Scale

This ebook teaches your customers the five most important numbers every e-commerce business must track to stay profitable and grow with confidence. It breaks each number down in a clear, practical way and shows how to use real data to make smarter decisions, avoid costly mistakes, and scale sustainably.

Here’s What You’ll Learn

✅ The Five Numbers That Matter Most in E-Commerce — Understand which metrics truly drive growth and profitability
✅ How to Track Each Number Correctly — Step-by-step guidance for finding and monitoring key financial data
✅ How These Numbers Work in Real Businesses — Practical examples that show how metrics impact decisions
✅ How to Use Data to Improve Profit and Performance — Turn numbers into clear actions
✅ How to Make Smarter Decisions About Pricing, Spending, and Scaling — Reduce risk and increase control

What You’ll Get

✔️ Simple explanations of critical e-commerce financial metrics
✔️ Practical methods for tracking and reviewing performance
✔️ Clear insight into numbers like gross margin, cash flow, and profitability
✔️ Tools for replacing guesswork with data-driven decisions
✔️ A repeatable framework for managing growth with confidence

Equip your customers with an ebook that turns complex financial data into clear business insight. Whether they’re running their first store or managing growth at scale, this guide provides the clarity and confidence needed to make better decisions and build long-term e-commerce success.