The 7-Step Brand Voice System (31 pages)
A Practical Guide to Defining and Applying a Clear, Consistent, and Compelling Brand Voice
This guide helps you create a powerful, recognizable brand voice using a proven 7-step system. It transforms your brand's personality into clear, actionable writing guidelines that your entire team can use to create cohesive and compelling messaging across all platforms.
Here’s What You’ll Learn
✅ Content Audit Tools – How to review existing messaging to identify strengths and inconsistencies
✅ Voice Attribute Discovery – A step-by-step method to define your core voice traits based on your brand personality
✅ Tone Matrix Builder – How to create adaptable tone guidelines for different scenarios and audiences
✅ Word Bank Development – How to build a custom list of preferred words, phrases, and brand language
✅ Do & Don’t Writing Examples – Real-world examples that show your brand voice in action—and what to avoid
✅ Channel Adaptation Tips – How to adjust your voice effectively for websites, email, social media, and more
✅ Governance System – A simple plan to train your team, maintain consistency, and keep your voice guide up-to-date
What You’ll Get
✔️ A complete framework to define, document, and deploy a distinctive brand voice
✔️ Ready-to-use templates for voice attributes, tone matrices, and word banks
✔️ Clear examples and comparisons to illustrate on-brand vs. off-brand communication
✔️ Practical advice for tailoring your voice across different channels without losing consistency
✔️ A sustainable governance model to embed your voice into your team’s workflow long-term
The 7-Step Brand Voice System turns an abstract idea into a practical, everyday tool. Whether you're building a voice from scratch or unifying scattered messaging, this guide gives your team the clarity and confidence to write in a way that strengthens your brand, builds trust, and connects with your audience—wherever they encounter your words.
