The 30-3-30 Storytelling Framework

The 30-3-30 Storytelling Framework (33 pages)

A Practical Guide to Telling Your Founder Story in Any Format, For Any Audience

This guide helps you tell your founder story effectively in any situation by crafting three strategic versions of the same narrative—each tailored for 30 seconds, 3 minutes, and 30 minutes. You’ll learn how to shape a consistent, compelling story that connects emotionally, builds trust, and adapts smoothly across pitches, networking, presentations, and digital platforms.

Here’s What You’ll Learn

✅ Story Beat Breakdown – The six essential parts every memorable founder story needs
✅ 30-Second Story Guide – How to craft a concise, impactful version for elevator pitches and social bios
✅ 3-Minute Story Guide – How to build a richer narrative for websites, podcasts, or short talks
✅ 30-Minute Story Guide – How to expand into a detailed, engaging story for presentations and interviews
✅ Consistency Across Channels – Tips to keep your core message unified while adapting tone and depth
✅ Channel Adaptation Tools – Guidance for tailoring your story to LinkedIn, TikTok, sales decks, and more
✅ Story Testing & Metrics – Simple ways to test your story’s impact and refine it over time

What You’ll Get

✔️ A flexible storytelling system that grows with your audience’s attention span
✔️ Ready-to-use templates for 30-second, 3-minute, and 30-minute story formats
✔️ Clear strategies to maintain brand voice and emotional resonance across platforms
✔️ Practical tips for adapting your story to live pitches, recordings, and written content
✔️ A feedback-friendly approach to measure connection and improve your delivery

The 30-3-30 Storytelling Framework gives you a structured yet adaptable tool to turn your personal journey into a versatile business asset. Whether you’re introducing your brand at a networking event, sharing your mission online, or delivering a keynote, this guide ensures you always know what to say—and how to say it—with clarity, consistency, and confidence.