The 90-Day Merchandise Launch Plan

The 90-Day Merchandise Launch Plan (33 pages)

A Practical Guide to Launching a Successful, Profitable Merchandise Line in Just 90 Days

This guide helps you plan and execute a successful merchandise launch from idea to market in just 90 days. With clear, actionable steps for product selection, supplier vetting, pricing, and marketing, you'll follow a simple roadmap that reduces risk, builds confidence, and turns your brand into tangible products people want to buy.

Here’s What You’ll Learn

✅ Merch Launch Basics – The essential steps for building a cohesive, sellable merchandise line
✅ Product Selection System – How to choose products that resonate with your audience and reflect your brand
✅ Supplier Vetting Process – Tips to find, evaluate, and partner with reliable manufacturers and printers
✅ Pricing and Profit Planning – Simple frameworks to set prices, forecast costs, and ensure profitability
✅ Marketing Prep Guide – Steps to build anticipation, tell your product story, and drive pre-launch buzz
✅ Launch System – A proven method for soft launches, gathering feedback, and scaling with confidence

What You’ll Get

✔️ A day-by-day roadmap spanning concept, design, production, and launch phases
✔️ Checklists and templates for product selection, supplier comparison, and budget planning
✔️ Real-world examples of successful merchandise lines and launch campaigns
✔️ Actionable tips for managing timelines, quality control, and customer fulfillment
✔️ Strategies to promote, sell, and grow your merchandise line post-launch

The 90-Day Merchandise Launch Plan gives you a clear, structured approach to turn brand ideas into tangible products. Whether you’re launching your first collection or expanding an existing line, this guide helps you move from idea to market with focus, creativity, and confidence—in just three months.